Project 04

This was my first group project at University that I completed with a class mate, Mo Samed. We wanted to create a coffee shop that tailored itself to the working class. 

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The identity is very corporate and that of a serious nature, contrasted with humour from cockney slang used throughout the branding to give the brand a light hearted and approachable touch. Creating a brand that focused on being personal, friendly and informative was a main focus for us.